Growth Analysis

133 total bookings · 2026-03-13 09:24:10 → 2026-06-12 10:15:09

TOTAL_BOOKINGS=133
== Discovery source — how customers found OCPD ==
  TikTok | 43 | 32.3
  Facebook | 40 | 30.1
  Facebook, TikTok | 17 | 12.8
  (blank) | 15 | 11.3
  Referred | 10 | 7.5
  Instagram | 3 | 2.3
  Facebook, Instagram | 1 | 0.8
  Facebook, TikTok, Instagram, Referred | 1 | 0.8
  Facebook, TikTok, Instagram | 1 | 0.8
  TikTok, Instagram | 1 | 0.8
  TikTok, Referred | 1 | 0.8

== Referred by (word of mouth) ==
  (blank) | 129
  Gratz Dale Noel | 1
  Durens | 1
  Sharah Mae Igaña Managbanag | 1
  Christy Jean I. Ruiz | 1

== Home address (origin) — top 25 ==
  (blank) | 51
  Cebu City | 10
  Cebu | 3
  Davao City | 2
  Mandaue City | 2
  Dumaguete City | 2
  Palompon, Leyte | 2
  Cebu City Cebu | 2
  Proper A1, Balirong, City of Naga, Cebu | 2
  Waikato, New Zealand | 1
  San Isidro Talisay City Cebu | 1
  Cagayan de Oro City | 1
  Parañaque Metro Manila | 1
  Blk 4 Lt 1, Golden Palm Subd., Brgy. Estefania, Bacolod City, Negros Occidental 6100 | 1
  Villa Elena, Mohon 1, Tisa, Cebu City | 1
  Lamac, Consolacion, Cebu | 1
  Lapu-Lapu | 1
  Bankal-Mahayahay-Soong Rd, Mactan, Lapu-Lapu, Cebu | 1
  6 ADELAIDE STREET EASTVILLE 3 FILINVEST EAST | 1
  Talisay, Cebu | 1
  Alumnos Basak San Nicolas Cebu City | 1
  9th St San Antonio Village, Apas Cebu City | 1
  Tagum City | 1
  Don Andres Soriani, Toledo City, Cebu | 1
  Northern Samar | 1

== Age distribution ==
  (blank) | 133

== Gender ==
  female | 95
  male | 38

== Group size (passengers per booking) ==
  1 | 101
  2 | 22
  3 | 6
  5 | 4

== Bookings by event month ==
  2026-08 | 1
  2026-07 | 6
  2026-06 | 18
  2026-05 | 73
  2026-04 | 27
  2026-03 | 8

== Preferred day of week (event) ==
  Sunday | 33
  Monday | 10
  Tuesday | 5
  Wednesday | 11
  Thursday | 25
  Friday | 16
  Saturday | 33

== Booking creation hour (Asia/Manila) ==
  00 | 4
  01 | 1
  03 | 6
  04 | 1
  05 | 1
  06 | 5
  07 | 4
  08 | 9
  09 | 11
  10 | 9
  11 | 9
  12 | 6
  13 | 6
  14 | 10
  15 | 4
  16 | 6
  17 | 6
  18 | 8
  19 | 3
  20 | 5
  21 | 7
  22 | 9
  23 | 3

== Bookings created by month (demand trend) ==
  2026-06 | 11 | 87900
  2026-05 | 74 | 395400
  2026-04 | 37 | 192200
  2026-03 | 11 | 61600

== Payment type ==
  online | 133

== Payment option ==
  downpayment | 116
  full | 17

== Package popularity ==
  Package B | 78 | 327600
  Package A | 46 | 161000
  Package C | 9 | 43200

== Repeat customers (by mobile, 2+ bookings) ==
  7 | 1
  2 | 2
  1 | 122

== Discovery source → revenue (avg ticket) ==
  Facebook | 40 | 243100 | 6078
  TikTok | 43 | 205800 | 4786
  Facebook, TikTok | 17 | 90000 | 5294
  (blank) | 15 | 73500 | 4900
  Referred | 10 | 66400 | 6640
  Facebook, Instagram | 1 | 24000 | 24000
  Instagram | 3 | 15400 | 5133
  Facebook, TikTok, Instagram, Referred | 1 | 7000 | 7000
  Facebook, TikTok, Instagram | 1 | 4200 | 4200
  TikTok, Instagram | 1 | 4200 | 4200
  TikTok, Referred | 1 | 3500 | 3500

Discovery source — how customers found OCPD

TikTok
43 pct: 32.3
Facebook
40 pct: 30.1
Facebook, TikTok
17 pct: 12.8
(blank)
15 pct: 11.3
Referred
10 pct: 7.5
Instagram
3 pct: 2.3
Facebook, Instagram
1 pct: 0.8
Facebook, TikTok, Instagram, Referred
1 pct: 0.8
Facebook, TikTok, Instagram
1 pct: 0.8
TikTok, Instagram
1 pct: 0.8
TikTok, Referred
1 pct: 0.8

Referred by (word of mouth)

(blank)
129
Gratz Dale Noel
1
Durens
1
Sharah Mae Igaña Managbanag
1
Christy Jean I. Ruiz
1

Home address (origin) — top 25

(blank)
51
Cebu City
10
Cebu
3
Davao City
2
Mandaue City
2
Dumaguete City
2
Palompon, Leyte
2
Cebu City Cebu
2
Proper A1, Balirong, City of Naga, Cebu
2
Waikato, New Zealand
1
San Isidro Talisay City Cebu
1
Cagayan de Oro City
1
Parañaque Metro Manila
1
Blk 4 Lt 1, Golden Palm Subd., Brgy. Estefania, Bacolod City, Negros Occidental 6100
1
Villa Elena, Mohon 1, Tisa, Cebu City
1
Lamac, Consolacion, Cebu
1
Lapu-Lapu
1
Bankal-Mahayahay-Soong Rd, Mactan, Lapu-Lapu, Cebu
1
6 ADELAIDE STREET EASTVILLE 3 FILINVEST EAST
1
Talisay, Cebu
1
Alumnos Basak San Nicolas Cebu City
1
9th St San Antonio Village, Apas Cebu City
1
Tagum City
1
Don Andres Soriani, Toledo City, Cebu
1
Northern Samar
1

Age distribution

(blank)
133

Gender

female
95
male
38

Group size (passengers per booking)

1
101
2
22
3
6
5
4

Bookings by event month

2026-08
1
2026-07
6
2026-06
18
2026-05
73
2026-04
27
2026-03
8

Preferred day of week (event)

Sunday
33
Monday
10
Tuesday
5
Wednesday
11
Thursday
25
Friday
16
Saturday
33

Booking creation hour (Asia/Manila)

00
4
01
1
03
6
04
1
05
1
06
5
07
4
08
9
09
11
10
9
11
9
12
6
13
6
14
10
15
4
16
6
17
6
18
8
19
3
20
5
21
7
22
9
23
3

Bookings created by month (demand trend)

2026-06
11 revenue: 87900
2026-05
74 revenue: 395400
2026-04
37 revenue: 192200
2026-03
11 revenue: 61600

Payment type

online
133

Payment option

downpayment
116
full
17

Package popularity

Package B
78 gross: 327600
Package A
46 gross: 161000
Package C
9 gross: 43200

Repeat customers (by mobile, 2+ bookings)

7
1
2
2
1
122

Discovery source → revenue (avg ticket)

Facebook
40 total_rev: 243100 · avg_rev: 6078
TikTok
43 total_rev: 205800 · avg_rev: 4786
Facebook, TikTok
17 total_rev: 90000 · avg_rev: 5294
(blank)
15 total_rev: 73500 · avg_rev: 4900
Referred
10 total_rev: 66400 · avg_rev: 6640
Facebook, Instagram
1 total_rev: 24000 · avg_rev: 24000
Instagram
3 total_rev: 15400 · avg_rev: 5133
Facebook, TikTok, Instagram, Referred
1 total_rev: 7000 · avg_rev: 7000
Facebook, TikTok, Instagram
1 total_rev: 4200 · avg_rev: 4200
TikTok, Instagram
1 total_rev: 4200 · avg_rev: 4200
TikTok, Referred
1 total_rev: 3500 · avg_rev: 3500

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